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    Changing Ego-Systems to save Eco-Systems  
    London, UK - 26 June 2007, 08:56 GMT - We are grateful to Anouradha 
      Bakshi, Founder Director, Project WHY, based in New Delhi, India, for "Changing 
      Ego-Systems to save Eco-Systems"; Sir Mark Moody-Stuart, Chairman, 
      Anglo-American, and Member, Tomorrow's Global Company, Inquiry Team, based 
      in London, UK, for "Need for Legislative Frameworks 
      to Guide Markets"; and Anouradha Bakshi for "Where 
      is the Empathy? Short Term Capitalism and Long Term Environmental Damage"; 
      
 in response to the Launch of the International Inquiry 
      Report - Tomorrow's Global Company - Challenges and Choices signed by 
      senior figures from businesses and NGOs based in Europe, North America and 
      Asia. These include: ABB, Alcan, Anglo American, Amnesty International Business 
      Group, BP, Dr Reddy's, Ford, the International Institute for Sustainable 
      Development, Infosys, KPMG, Leaders' Quest, McKinsey, Standard Chartered, 
      SUEZ, and SustainAbility. The international inquiry draws on their experience 
      and on dialogues, workshops and interviews conducted across the world in 
      countries including Australia, China, France, India, South Africa, United 
      Kingdom, and United States by Tomorrow's Company led by Mark Goyder.
 
  
      
      Dear ATCA Colleagues [Please note that the views presented by individual contributors 
        are not necessarily representative of the views of ATCA, which is neutral. 
        ATCA conducts collective Socratic dialogue on global opportunities and 
        threats.] Anouradha Goburdhun Bakshi is the Founder Director of Project 
        WHY in New Delhi, India. She is the descendent of an indentured labourer 
        and an Indian freedom fighter's daughter, born in Prague, then Czechoslovakia, 
        in 1952 and raised in numerous world capitals where her diplomat father 
        was posted, including Prague, Beijing, Paris, Rabat, Saigon and Ankara. 
        At 16 she returned to India, where she completed her studies and obtained 
        a masters In French. She qualified for the elite Indian Administrative 
        Service (IAS) examination but preferred to follow a different path. Fluent 
        in French she was Assistant professor in Jawaharlal Nehru university for 
        a few years. After marriage in 1974 to a young aviation executive, she 
        pursued a career as an interpreter and conference manager working for 
        Indira Gandhi, Jacques Chirac, and many other world leaders. The loss 
        of her parents and the last words of her father "Don't lose faith 
        in India" made her question the validity of an almost perfect life 
        in an India were things were wrong. After a period of retrospection and 
        the realisation that many "WHYs" needed to be answered she decided 
        to find some of the answers by setting up Project WHY in 1998. Anouradha 
        was voted "Citizen One" by the India Today Group in 2005 and 
        has received the Red and White Silver medal for Social Bravery. Anouradha 
        is a member of The Philanthropia network and blogs on IntentBlog. 
 Project WHY came into being as an answer to a simple question: why do 
        so many children drop out in India's capital city? It began with 20 children 
        in 2000. Today over 500 children enjoy the education delivered to them 
        by committed teachers, many of whom are the products of slums themselves. 
        'Success' as measured by examination results is also remarkable. It has 
        also established strong ties with the community and is today engaged in 
        a medley of programmes ranging from medical assistance to children in 
        distress to community empowerment initiatives! Project WHY does not receive 
        any institutional funding and is supported by a network of friends and 
        well wishers. She writes:
 
 Dear DK and Colleagues
 
 Re: Changing Ego-Systems to save Eco-Systems
 
 Sir Mark's response to the points raised in "Where is the Empathy? 
        Short Term Capitalism and Long Term Environmental Damage" are extremely 
        pertinent. The ideal situation would undoubtedly be that all concerned 
        partners get together and come up with workable solutions.
 
 However this is not simple and to borrow Don Rittner's words "Trying 
        to save ecosystems has more to do with changing egosystems." In emerging 
        markets like India, buying a big car or washing one's hair with a well 
        advertised product is a matter of proving that you have 'arrived'!
 
 It would be far too ambitious to believe that this generation would give 
        up what they have got after a long struggle. The urban slum dwellers arrogate 
        themselves certain rights when they finally come to cities. Unfortunately 
        most of these rights are harmful to the environment.
 
 Last week we held a day long workshop on global warming with our secondary 
        children. While I was preparing for it I browsed many global warming sites 
        to look for the what can we do sections and found that most -- if not 
        all -- suggestions given were irrelevant to the urban poor.
 
 If one looks at the site 
        one realises that most of the suggestions are irrelevant to the urban 
        poor.
 1. Learn about it -- start with this Web site and see the References. Most of the urban poor are barely literate.
 2. Sell the SUV and choose cleaner, more efficient vehicles. Reduce 
        your driving: one gallon of gas burned creates 20 pounds of CO2. Fuel 
        up on ethanol and biodiesel.
 
 They do not have cars.
 
 3. Use efficient appliances, replace light bulbs with low-voltage compact 
        fluorescents. Check your home insulation. Buy renewable energy, like wind 
        and solar, from your power company.
 
 When you live or actually survive in poorly designed shacks there 
        is not much you can do and low voltage bulbs cost 10 times more!
 4. Companies -- the one you work for and the ones you buy from -- 
        can save lots of money and reduce global warming by taking similar steps 
        toward energy efficiency.
 Even if the slum dweller works in a company, s/he is the invisible 
        voiceless person. Many times s/he is not even a permanent employee
 
 5. Shop smart: Look for products made from recycled materials, created 
        with renewable energy, and which help you save money and reduce pollution.
 
 This again is not possible as the cheapest is often the least eco-friendly
 
 7. Use your vote and influence as a citizen to elect responsive leaders; 
        help them organize the neighbourhood and town for energy efficiency.
 
 Though slum dwellers vote, the votes are often controlled by politicians 
        who rule the roost.
 
 8. Suburban sprawl makes for lots of global warming pollution; plan 
        for walkable communities, lots of trees, open spaces, and public transportation 
        in and between cities.
 
 Again not possible.
 
 9. Build new homes and buildings for efficiency and solar power.
 
 Not possible. In urban slums even basics are not provided for. Most 
        of them are illegal and people live in the terror of seeing them razed.
 
 10. Support sustainable farming and forestry, including new crops to 
        make into ethanol and other biofuels.
 
 Irrelevant.
 
 11. Let the corporations who make our cars, fuels, goods and power 
        know you want their products to be as ecological as possible.
 
 Not applicable.
 
 12. At all government levels, develop an efficient energy policy, moving 
        away from fossil fuels.
 
 Not applicable.
 13. Export new energy technology that uses renewable energy sources 
        to the rest of the world.
 Not applicable.
 14. ....and start doing these things today. On another website for children these are the suggestions: There are some very simple things that everyone can do to help stop 
        global warming:
 · Turn off the lights when you leave a room. Use fluorescent 
        bulbs in your room.
 
 · Turn off your computer or the TV when you're not using it. Unplug 
        chargers when not in use.
 
 · Wait until you have a lot of clothes to wash before using the 
        washing machine. Don't use the machine for one item just because it's 
        your favourite shirt.
 
 · Take shorter showers. Heating water uses energy.
 
 · Close the blinds on a hot day if the sun is shining in. Dress 
        lightly instead of turning up the air conditioning. Or use a fan.
 
 · Dress warmly when it's cold, instead of turning up the heat.
 
 · Offer to help your parents keep the air filters on your AC and 
        furnace clean.
 
 · Walk short distances instead of asking for a ride in a car.
 
 · Plant a tree.
 
 · Learn more about global warming so you can talk to people about 
        it.
 
 Here again the suggestions are not relevant to a slum child. One has to 
        review them in the light of their reality. We are in the midst of preparing 
        the to do list with the staff and kids based on the way people live in 
        urban slums. The main idea is to see how each one can do his or her bit. 
        Easily said...
 
 We then gave ourselves the task of drawing up a list of things they could 
        do and are in the process of doing so.
 
 Here are a few of the ideas that were discussed and accepted at the workshop 
        in terms of offering advice to the urban poor:
 
 ONCE IS NOT ENOUGH
 
 Aims at each one of us thinking of one other use before throwing something. 
        It could be cutting up a plastic bottle and planting something in it, 
        or using it as a container..
 Cutting up newspapers into newskins, or napkins that you can hang in places 
        and use for wiping a coffee stain on a table and so on... The idea is 
        to get each one of us to stop and think before throwing.
 
 COLLECTION OF PLASTIC
 
 We also plan to start collecting the plastic and pouches strewn all over 
        the streets as people tend to throw them. These normally choke the rain 
        water drains and are often the reason for flooding. Though we are a country 
        that recycles things, often much that can be recycled does not reach the 
        right place. By collecting the plastic around our many centres we hope 
        to be able to clean up the environment and also ensure that it reaches 
        the right place.
 
 SWITCHING OFF TVs AND OTHER APPLIANCES
 
 Most homes have TVs hence we plan to teach children not to leave TVs in 
        the sleep mode. Many people have cell phones and often leave the charger 
        plugged in. That is another point we need to address as in slums often 
        people pay a fixed rate for electricity and hence leave many things plugged 
        in.
 
 WATER
 Water is a scarce commodity but is often wasted. Many community taps 
        are often dripping or even left open. Children will be taught to motivate 
        people not to leave taps on and also to see that leaking taps are repaired.
 DRINKING WATER
 We had launched a water 
        project last year but we had to slow it down, as we did not have enough 
        funds for the filters. 
 PLANTS
 Children will be taught to plant seeds in containers and pots.
 MOTORBIKE MANIA
 There is proliferation of motorbikes in slums as these are now available 
        on credit. Kids are seen zipping around senselessly. We plan to raise 
        awareness about carbon emissions using this as an example.
 These are the starting points and of course we have to keep in mind the 
        psyche of the urban poor and his egosystem and then try and bring about 
        a change.
 
 It is truly about egosystems as when a couple of years back we suggested 
        that we could buy a product in large packing and dole it out to individuals 
        in their own receptacle(s), the idea was derided and found unacceptable. 
        I realised later that our suggestion could not compete with the lure of 
        the publicity package. Maybe if the idea came via the TV screen and through 
        a celebrity then it would become do-able!
 
 Societies like ours need to go through a period where new found dreams 
        are fulfilled. Our duty would be to make that period as short as possible 
        by raising awareness on the one hand and finding a temporary solution 
        on the other: hence our idea of a green pouch that would be made mandatory 
        till people themselves understood the dangers.
 
 It is maybe an onerous and long drawn way but keeping in mind the alarming 
        reality, it is one we should perhaps look at.
 
 Best regards
 Anouradha
 [ENDS] We look forward to your further thoughts, observations and views. Thank 
      you. Best wishes 
    
      
        
          
            
              For and on behalf of DK Matai, Chairman, Asymmetric Threats Contingency 
                Alliance (ATCA)
 
 
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